Experiential & Influencer
Brutal Fruit
The challenge was to position Brutal Fruit as the premium drink of choice for the sophisticated, modern woman. We needed to move beyond traditional advertising and create a tangible "world" that the audience could step into, experience, and share.
We curated the "Spritzer Saturday Brunch"—an invite-only, highly "Instagrammable" event. We focused on the aesthetic details: floral installations, custom glassware, and a color palette that matched the product liquid. By inviting key lifestyle influencers, we ensured the event wasn't just experienced by the attendees, but broadcast to thousands of followers digitally.
